Free tool

Green claim wording self-check

Directive (EU) 2024/825 has applied since 27 September 2026 (EUR-Lex). By then a Shopify store selling to consumers in the EU should have removed generic environmental wording from product copy, or specified the claim on the same page: Green Claims Guard on the Shopify App Store.

Direct answer. Paste your product copy and the page lists any phrases that appear in the recitals of Directive (EU) 2024/825 as examples of generic environmental wording or of offsetting-based greenhouse-gas wording, such as “eco-friendly”, “green” or “climate neutral”. Each hit comes with a question to ask about that sentence. It runs in your browser and sends nothing anywhere.

This is a wording prompt, not legal advice and not a verdict on any sentence. It uses a short fixed phrase list, so it does not show what any app matches: to see how a real scan treats your catalog and content, try Green Claims Guard (Shopify App Store).

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Paste product copy

Product title, description or any page text

Install Green Claims Guard → scan your whole catalog for green wording

What the self-check looks for

Generic wording: environmentally friendly, eco-friendly, green, nature’s friend, ecological, environmentally correct, climate friendly, gentle on the environment, carbon friendly, energy efficient, biodegradable, biobased. These are the examples the directive’s recitals give of generic environmental claims.
Broader wording: conscious, sustainable, responsible. The recitals mention these as claims that relate to other characteristics as well as environmental ones.
Offsetting-based wording: climate neutral, CO2 neutral, carbon neutral, carbon positive, climate net zero, climate compensated, reduced climate impact, limited CO2 footprint. These are the examples the recitals give for claims about neutral, reduced or positive greenhouse-gas impact.

Matching ignores upper and lower case and treats a hyphen or a space the same. A single word such as “green” is flagged wherever it appears, including as a colour or a flavour, so read each hit in context. A result with no hits does not mean the copy needs no review: other wording, close variants, images and labels are not checked.

What to do with a hit

Directive (EU) 2024/825 applies through Member State measures from 27 September 2026. Read the sentence, then decide whether to name the specific thing you mean on the same page, keep the claim with whatever support you hold, or drop it. For more on the generic-claim rules see generic environmental claims on product copy, and for offsetting-based neutrality wording see carbon-neutral and offset claims. The directive text is on EUR-Lex; confirm it and your Member State’s measures before you publish.

Install Green Claims Guard on the Shopify App Store

What this page is not

Not legal advice and not a compliance check of your copy.
Not a list of everything Green Claims Guard matches; the scan in the app is what counts.
Not a review of images, labels, badges or claims in other languages.
Not a data collector: text you paste stays in this browser tab.